What makes your business, organization or movement different?

Why does the world need this now?

Learn to identify your vision and express your BHAG (big hairy audacious goal)

Develop a plan for key collateral and how to create it.

Alexandra Hammond will review your materials with you and give concrete feedback to make your image pop.

Study your position within the marketplace of products, services and ideas.

Learn from peers in your brand “ecosystem”

Create strategies for differentiation.

Develop new habits that support your work and purpose

Identify levers and obstacles

Practice your pitch

2 Ways to Pay

1. Receive a 10% discount on total cost for payment of your full balance of $4,000. (You save $500)

2. Pay monthly $1,125/mo for 4 months

Workshop - 2 hours on Zoom

We will workshop the “why, how and what” of your work. Your “why” is the central message around which the rest of your brand revolves.

Identify your “BHAG” – big, hairy, audacious goal.

Identify audiences for your work and how you connect with them.

Develop a short list of comparable/competitive organizations and inspirations within and beyond your “ecosystem.”

Equipped with inputs from our workshop, we will reflect and refine your vision (your “why”), your values, positioning, and ways of being.

This includes a review of your venture’s existing collateral.

Comparative analysis of other organizations to discover what we can learn and how we can differentiate from them.

This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

In this step, we would develop a marketing recommendations document tailored to your venture.

This document is a tailored approach to marketing your services as well as a plan for actionable steps for effectively telling your story on social media, building long-term relationships with warm leads, and developing collateral that compellingly communicates what differentiates you.

This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

Alexandra Hammond Studio creates the materials and content recommended in step 3. Materials could include such combinations as:

• Pitch deck & single page prospectus

• Single page prospectus & proposal template

• Single page prospectus & social media content

• In-depth prospectus or report

• Website and social media content

• Marketing funnel and social media campaign

The right mix of materials will be determined through our discovery and strategy process in steps 1-3.

2 Ways to Pay

1. 10% discount for payment in full. $9400 due at project kickoff (You save $1,100)

2. 50% of contract balance due at project kickoff ($5,250), remainder billed monthly ($1,750/mo)

Workshop - 2 hours on Zoom

We will workshop the “why, how and what” of your work. Your “why” is the central message around which the rest of your brand revolves.

Identify your “BHAG” – big, hairy, audacious goal.

Identify audiences for your work and how you connect with them.

Develop a short list of comparable/competitive organizations and inspirations within and beyond your “ecosystem.”

Equipped with these rich inputs, we will reflect and refine your vision (your “why”), your values, positioning, and ways of being.

This includes a review of your venture’s existing collateral.

Comparative analysis of other organizations to discover what we can learn and how we can differentiate from them.

This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

Visual identity design concepts - up to 3 distinct directions

Feedback on preferred visual identity direction

Digital art & brand style guide

Digital art suitable for print and digital media, branded templates

Single-page brand style guide with colors, typefaces & identity application guidelines for use by anyone who works with your brand, from team members to collaborators and outside vendors.

Develop a marketing recommendations document tailored to your venture.

This document is a tailored approach to marketing your services as well as a plan for actionable steps for effectively telling your story on social media, building long-term relationships with warm leads, and developing collateral that compellingly communicates what differentiates you.

This step will culminate in a presentation of the above delivered on Zoom, with PDF delivered to you for your records and feedback.

Alexandra Hammond Studio creates the materials and content recommended in step 3. Materials could include such combinations as:

• Pitch deck & single page prospectus

• Single page prospectus & proposal template

• Single page prospectus & social media content

• In-depth prospectus or report

• Website and social media content

• Marketing funnel and social media campaign

The right mix of materials will be determined through our discovery and strategy process in steps 1-3.

2 Ways to Pay

1. 50% of contract balance due at project kickoff ($7,500), remainder billed monthly ($1,875/mo)

2. 10% discount for payment in full. $13,000 due at project kickoff (you save $1,500)